Lingerie

It's no coincidence that a business that started in Nottingham started with lingerie, all that herritage of lace left a legacy that includes allot of lingerie, legwear and swimwear.

Legwear is as important as lingerie, and like lingerie fit is vital. A great garment can be ruined is it's worn incorrectly, and with some garments the wearer wont get the benefits of specialist designs, fabrics as well as incredible style.

The photography and film needs to reflect how the wearer wants to feel, along with everything the brand feels is important and is trying to deliver.